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6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Draft contest rules: Decide on the guidelines of the contest. Pro tip: Ensure you abide by Instagram’s guidelines for promotional giveaway contests.

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How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item. Courtesy of: The Shelf. Courtesy of: The Shelf.