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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire.

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Facebook Messenger: The Complete Guide for Business

Hootsuite

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Build trust in your brand. In a poll by Facebook , the majority of people who message businesses say that the option helps them feel more confident about a brand. Define your brand voice. It’s simple.

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How User-Generated Content Can Reduce Bounce Rate

Pixlee

The page is not optimized for mobile. Decades of successful word-of-mouth marketing has proven that people prefer to hear about the experiences of others like them with a product rather than from an informational, branded ad; word-of-mouth marketing generates more than twice the sales of paid advertising, after all.

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