How to Develop an Authentic eCommerce Brand to Drive Holiday Sales
Pixlee
OCTOBER 24, 2018
The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. Define your brand mission statement. Identify personas.
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