Analytics Metrics Nielsen UGC 
Pixlee
FEBRUARY 1, 2019
In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Identifying brand advocates.
Buffer Social
OCTOBER 4, 2016
A study by Union Metrics found that most brands post to Instagram daily. It’s important to keep an eye on what’s working and what’s not on Instagram and one of the best ways to do this is by taking a dive into your Instagram analytics to check on things like: Which posts are getting the most likes. posts per day.
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