Direct Marketing Observations

MARCH 31, 2011

But what made all of those discussions and conversations cool was that we were connecting. To have conversations or make money? But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. Great for us but what about B2B ? An outcome.

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Dave Fleet

JULY 5, 2010

Lithium Technologies. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics. Jive Software. January 2010. February 2010. April 2010. April 2010. Scout Labs. Note: CNW Group is a 76design client.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Lithium also includes response assignment and reporting tools. Actionly also includes Twitter account management and analytics tools. Social Media Monitoring Tools. A free trial is available. Wildfire Social Media Monitor.

Tools 208

Tools Social Media Lithium Sysomos 208

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Social business software companies Jive and Lithium have picked up their own listening platforms.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Jeff Esposito

SEPTEMBER 8, 2011

All sentiment was assigned by Lithium’s text analytics within their tool. SIM (NPS*Conversation Share*1,000) – 2 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points. Positive Conversation Share (Positive Team Mentions/Mentions for Weekly Matchup) – 7 Points.

Lithium 43

Lithium Sentiment Team Conversation 43

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. They are more focused on engaging in social media conversations than simply tracking them.

Tools 173

Tools Social Media Netvibes Lithium 173