Remove Analytics Remove Brand Monitoring Remove FAQ Remove Knowledge Base
article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

article thumbnail

Social listening: Your launchpad to success on social media

Sprout Social

Then, create a FAQ document or knowledge base to answer these questions at scale. Specifically, a spectrum that spans brand monitoring and marketing insights. . We balance both engagement and analytics use cases for listening. Find your customers’ most common issues. Doing so requires context.