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The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). " Yes, loyalty and keeping people around is as simple as it was in the early days of Marketing: give them free stuff and/or incentivize them, otherwise they are gone. brand loyalty. research brief.

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Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Essential when it comes to effective research, but not in consuming it for broad communications trends. Email matters most for repeat customers.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. When we were doing some research for this, and you and I have interacted a couple times in the past, Jonathan, it is absolutely amazing to me the number of things that your company has going on in social. Eric: Yeah. Jay: You are.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Top 10 analytics tools for social media by iMedia Connection. by B2B Lead Roundtable Blog.