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Four Social Media Game-Changers to be on the Lookout For

ProBlogger

LinkedIn allows you to become your own publisher and share thought leadership pieces in the B2B space. Google Analytics has released Smart Lists, which identifies the people visiting your website who are most likely to buy from you. This has the potential to increase RIO on advertising as well. Twitter is now in the video space.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

How are B2B marketers using social media differently from their B2C counterparts? ” Social Networking Growth Stats and Patterns by Social Media Today. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6