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#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

A South Florida office of Planned Parenthood posted this on their Facebook wall: “Thanks to YOU and people who care about women’s health, the Komen Foundation has reversed its decision…”. In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. whether views are generally positive or negative, and it can identify trends.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Further, every company has analytics at some level. Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr. ” You need Social Analytics Software. You need Social Influencer Software.