Social Media Network Marketing
OCTOBER 22, 2009
Market Basket Analysis is used to identify or gain interesting insights into the way customers buy items. Market basket analysis is not limited to retail sales but are applied to a wide range of areas like analyzing credit card purchases, fraud detection for insurance claims and so on.
Social Media Network Marketing
JULY 29, 2009
Market Basket Analysis is a modelling technique. In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept).
Expert insights. Personalized for you.
50 
Let's personalize your content