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Social Media Better for Brand Building Than ClickThroughs

Proactive Report

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

article thumbnail

Social Media Better for Brand Building Than ClickThroughs

Proactive Report

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

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The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

Her team attempted to persuade voters to be more active through a branding campaign about Clinton which ran in every kind of media. earn loyalty from new, active Republicans. 60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). which were based on various polls.

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