Engagement – the new ROI?
Proactive Report
FEBRUARY 3, 2010
According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. as a reward for their loyalty. I am presenting the webinar and my guest is Rebecca Lieb, VP of Econsultancy (US).
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