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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media. Converseon Still doing what they do.

Brand Monitoring 77
Brand Monitoring Cymfony Attensity Alterian 77
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Sysomos – which is now owned by MarketWire is different than Radian6 or Alterian since it also indexes more traditional news (a nice touch). BEYOND SENTIMENT ANALYTICS.

Crimson Hexagon 275
Crimson Hexagon Analytics Sysomos Radian6 275
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