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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

However, I think that there may actually be something to this whole idea of influence and how to find the influencers. It will all just depend on how companies go about finding and then using their influencers. However, I think that there may actually be something to this whole idea of influence and how to find the influencers.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.