Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JULY 28, 2010
Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.
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