Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 146

Social Media Strategy Influencer Social CRM 146

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Social CRM 132

Social CRM Influencer Klout Social Media 132

Bare Feet Studios

JUNE 9, 2010

Actually a lot of people make money via using Twitter – Guy Kawasaki and Alltop come to mind immediately. It’s the brevity, lack of necessity to “friend&# and the fact that it’s free for everyone that defines the quality of the social graph I can develop within it. I am lobbying against spam and trolls.

Upcoming 57

Upcoming Conference Social Graph Flickr 57