HOW TO: Guide to Performing Website Audits
Techipedia: Tamar Weinberg
DECEMBER 13, 2011
Audits should be performed before the launch of any new website design, and at least twice per year to keep up with changes in industry standards. Cloaking or duplicating content is a huge no-no for SEO. Keeping that in mind, it may be the worst SEO mistake of your life. Canonicalization and URL Structure. Geo Redirects.
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