Automation in Public Relations Measurement: Yea/Nay?
Waxing UnLyrical
NOVEMBER 18, 2010
Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. If you are planning to use automated sentiment to measure or monitor your reputation in the media, be ready to spend a lot of time working with the tool or your vendor to get it right.
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