Analytics for Content Marketers and Bloggers: What Do You Need to Track?
ProBlogger
NOVEMBER 9, 2014
Before starting any type of campaign you need to determine what your trying to achieve. You need a “target” to compare your overall results making it easier for you to analyze how effective your campaign actually is. For example, you have: social shares, blog commenting, click through, bounce rate and even opt-ins.
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