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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). Get the free template now!

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45 Marketing Tools to Consider for 2017

Razor Social

Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. It is available both as Web and mobile application (Android and iOS). SEOMonitor. BuzzStream.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

This is a full-screen interactive or informational destination page within the Facebook mobile app. Facebook Playables are mobile-only interactive previews of your game or apps. Ads need to be vertical (mobile optimized) and can be up to 15 seconds long. Sponsored Content ads appear in the news feed on both desktop and mobile.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Learn more: How to Write Every Kind of Social Media Bio (+25 Free Templates). Learn more: How to Create a Social Media Content Calendar: Tips and Templates. Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Google Ads (Google Adwords).

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