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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM).

Adwords

Adwords Google Campaign Cost

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

SEPTEMBER 9, 2020

You can also pre-set templates with macros to feature every target’s name and company in the text. Since Google owns YouTube, you’ll need a Google AdWords account to create YouTube ads. You will generally pay using one of these methods, depending on your campaign goal: Cost per click (CPC). Cost per 1000 impressions (CPM).

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Advertising Social Media HootSuite How To

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

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