The Way of the Web
NOVEMBER 3, 2011
After all, no-one can optimise for searches they don’t know are happening – although I’m not sure if the privacy still applies when I click-through on Google Adsense or Adwords advertising next to the search results, regardless of my connection.
Saying It Social
MAY 18, 2010
The only true measurement is the comparison between pre/post social media marketing integration. The only true measurement of social media marketing ROI is time and anyone who says something different is still stuck in a traditional marketing mindset. How can you monetize a quality social media conversation? if yes, please explain.
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