Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%. Listen Now.

CPM 118

CPM Advertising CPC Compete 118

Hootsuite

SEPTEMBER 17, 2020

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM). For more on this check out our article on YouTube advertising. For more, be sure to check out our article on the topic.

Adwords 145

Adwords Google Campaign Cost 145

Hootsuite

SEPTEMBER 9, 2020

You can target users personally and directly to encourage them to follow you, read your thought leadership articles, apply for your jobs, or download content. Since Google owns YouTube, you’ll need a Google AdWords account to create YouTube ads. Cost per 1000 impressions (CPM). It’s either AI or magic at work.

Advertising 145

Advertising Social Media HootSuite How To 145