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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

The majority of my sales coming from organic search engine traffic with a small percentage coming in from the Google AdWords campaigns I had been running. Those things being required on Ticketstub.com now by Google just serve to distract customers from buying tickets … which for a retail site … it’s a bad model to be made to follow.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

The most social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries such as financial services, insurance, energy and utilities are among the social media laggards. 97% of these companies use Google AdWords; 56% advertise on Google’s content network.

Research 191
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Ultimate Guide to Social Media Marketing

Sprout Social

Since its main demographic is women between the ages 18-29, companies in the fashion, retail, DIY and other visually-driven industries have seen great success. Pinterest added several features to make it easier for online retailers to showcase their products. Aggregates its latest blog posts for extra exposure.