The Super Bowl & Social Media: 5 Must-Reads
Firebelly
FEBRUARY 6, 2012
By Kyle Lacy At the ExactTarget Social Media Lab we looked at the nexus between the game, advertisers, and consumer social activity to see which brands made the most of the opportunity and here is what we found. million social-media comments during and after Super Bowl XLVI, primarily on Twitter and Facebook. Infographic).
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