Ari Herzog

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Mobile Technology and Your Small Business

Ari Herzog

Because of the expense, many small businesses have relied on more basic ways to spread information about their business: customer loyalty and word of mouth. For years, mom and pop businesses remained open because of their personal touch and their expertise in product or service. This is what mobile technology can do.

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How Social Media Changes Retail Storefronts

Ari Herzog

There is a trend among small business marketing in stores. Small businesses have increased their social media and digital presence online and are now taking it to the brick and motar level in some very traditional ways. Small business owners are not telling customers about the featured beer or the cost of eggs.

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