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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). What is a customer avatar. Why relevancy is key to earning trust, building relationships and getting more customers! In this 20 minute podcast you will learn: .

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training and our Content Calendar Editorial Template. Buyer Persona Worksheet (editable templates to clearly define your target customer). Content Calendar Template. video + podcast + free templates].

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They often let you see the people behind the avatars as they know they are their own best ambassador. 2018 Content Marketing Trends, Best Practices + Editorial Calendar Template. Audience Marketing 101: Why, What and How to Build an Audience First Marketing Strategy. 7 Foundational Steps to Build Your Personal Brand.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. Still overall, an affordable option.