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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them.

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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

This massive collective focuses on creating and publishing quality and authentic user-generated content. Supporting social change initiatives There was a time when brands used to pass off doing the bare minimum in the name of CSR initiatives — purely for building a certain image. million followers on Instagram.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Benefits include: More authentic interaction with your audience. In fact, more than 500,000 business advertisers are now on Instagram. Bite sized, authentic interviews by you about your company’s vision. Instead of more content and less advertising, focus on less quality content and an increased advertising budget.

Trends 146
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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Benefits include: More authentic interaction with your audience. In fact, more than 500,000 business advertisers are now on Instagram. Bite sized, authentic interviews by you about your company’s vision. Instead of more content and less advertising, focus on less quality content and an increased advertising budget.

Trends 60