Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)
Buffer Social
JULY 27, 2016
According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. Memories can feed the evolution of Snapchat’s ad product. Something that Facebook mastered on its way to becoming a dominant mobile advertising network. And the company is also making strides with older generations.
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