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The Marketing Problem Is Simple: There Are Too Many Ads

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The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive.

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Thoughts on UK magazine ABC figures…

The Way of the Web

Influence and Empire Avenue → Thoughts on UK magazine ABC figures… August 12th, 2010 · View Comments It still feels a bit weird not to be involved in the magazine industry when the ABC figures are released – although I’m getting used to examining the RAJAR figures for radio instead. Add in laptops and tablets.

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