Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)
Buffer Social
JULY 27, 2016
Lifting the limit on content creation from what can only be created within the app has a huge upside when it comes to creating engaging stories for Snapchat. According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. And ads only work if there are users to engage with them.
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