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What's your social currency?

Akamai Marketing

Different established communities like different things, which is why activity on one social media portal might be different than activity on the other, by both people and companies. It might frustrate you to know that LOTS of people are lurkers. I know I have a LOT of lurkers on my site. Probably not.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. This active monitoring will give you ideas. Sentiment Analysis.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Klout was a social tool that gave social media users a “klout score” out of 100 to define their level of online influence (or clout). Klout shut down in 2018, but other services have emerged to fill this data gap, including Hootsuite Insights and Followerwonk. See Metric. Related: Block. Native advertising. Notification.

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