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You Don't Have A Branding Problem.

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How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? mobile app. You have a marketing problem. The issue is systematic.

Brands 108
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Your 2011 Digital Marketing Reboot

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The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. Regardless of whether or not you're active there, it is better to be safe (and have the names) than to be sorry (should you ever need them).

Hitwise 111
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The Art And Innovation Of Listening

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What could easily turn into a conference about how to quell the angry masses by understanding and responding to every individual that tweets about a brand, the set-up around this event and the maturation of brands and their need to be active in the social media spaces points to a new dawn. Innovation through data and conversation.

Radian6 102
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Everyone’s a curator now…

The Way of the Web

What I mean by ad hoc is that we’re all walking around with cameras or mobile phones, and many of us are then sharing via our various online networks – and that can range from family pictures and days out to long form writing and video.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. How to Improve Your LinkedIn ROI by Tweaking Your Profile (Sharisax): Make yourself findable by optimizing your profile. Local/Mobile Search. Mobile Search: What You Need to Know (1upDigital): With more and more smartphone users in the wild, mobile optimization becomes increasingly more important.

Marketing 279
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • It’s not enough just to produce great content, it has to be made “findable.&#. Buy his new book !

B2B 165