Activities Back channel Examples Hubspot 
Convince & Convert
FEBRUARY 9, 2012
Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? ” Jay: You saw what Kip from HubSpot did. It got a rise out of the Twitter back channel.
Convince & Convert
FEBRUARY 9, 2012
Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? ” Jay: You saw what Kip from HubSpot did. It got a rise out of the Twitter back channel.
Expert insights. Personalized for you.
115 
Let's personalize your content