Activities B2B Findability Social Networking 
Webbiquity SMM
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.
Webbiquity SMM
OCTOBER 29, 2012
Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. How does this compare to other activities? Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).
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Webbiquity SMM
JUNE 14, 2011
Social media will ultimately be another tool , like email, but it will take some time to reach that stage. Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). •
Webbiquity SMM
AUGUST 28, 2012
Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. 29 Social Media Leaps of Faith by Heidi Cohen. 29 Social Media Leaps of Faith by Heidi Cohen. Social Media Facts and Stats.
Techipedia: Tamar Weinberg
JANUARY 5, 2011
How to Improve Your LinkedIn ROI by Tweaking Your Profile (Sharisax): Make yourself findable by optimizing your profile. 10 Ways for Small Businesses to Use LinkedIn (LinkedIn Blog): LinkedIn is still a very viable social network, so businesses of all sizes need to leverage it. Should we call this LIO (LinkedIn Optimization)?
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