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9 YouTube trends for your content strategy in 2022

Sprout Social

But like on all social networks, trends on YouTube come and go. This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. Social commerce functionality has been a major focus for many of the top platforms over the last few years.

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Smaller Social Teams Leveraging UGC Creators. billion in 2022. Image source.

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9 of the Most Popular Messaging Apps in 2023

Hootsuite

The company has tried to launch the platform outside of China but hasn’t got much traction. The two are owned by the same parent company, Tencent.) It’s more popular with a younger demographic, so if Gen Z is of interest to your brand, this may be a social messaging tool to explore. QQ also features games and blog services.