Adam Cohen

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

This past week Pew Research released their 2014 Social Media Update. Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data 100
article thumbnail

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

This past week Pew Research released their 2014 Social Media Update. Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data 100