What Are You Optimizing? Keywords vs Topics
Small Business Mavericks
SEPTEMBER 24, 2014
.” This is the opening statement of Marcus Tober’s excellent article on the Moz blog looking at Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords. There are lots of numbers and charts for those who love numbers and charts, and a link to download the study with more numbers.
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