Snapchat – Proof That Simplicity & Authenticity Wins
Mindjumpers
MAY 26, 2016
Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. This also offers them the chance to leverage their learnings from Instagram. . Here & Now.
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