Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. Concurrent with the rise of mobile internet usage has been the rise of apps.

Mobile 111

Mobile GPS Wireless Compete 111

Twist Image

MARCH 28, 2013

On March 23rd, 2013, The Wall Street Journal reported that Apple acquired a company called WiFiSLAM for an estimated $20 million (not bad for a two year old company with just a handful of employees that includes some ex-Googlers). " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

GPS 81

GPS Retail Apple Marketing 81

Little Web Giants

FEBRUARY 19, 2014

It lets a user select a given country code top-level domain (ccTLD), location (country, city, region, postcode or geographic coordinate), and device (desktop, laptop, mobile or tablet) to see what ads are displayed to a given combination of these inputs. Rather they use a device’s IP address (in the absence of a GPS signal).

Adwords 31

Adwords Google GPS Campaign 31

Little Web Giants

FEBRUARY 19, 2014

It lets a user select a given country code top-level domain (ccTLD), location (country, city, region, postcode or geographic coordinate), and device (desktop, laptop, mobile or tablet) to see what ads are displayed to a given combination of these inputs. Rather they use a device’s IP address (in the absence of a GPS signal).

Adwords 28

Adwords Google GPS Campaign 28

SalesChoice

OCTOBER 4, 2016

At a technical level, the idea that a computer system consumes data and information of all types and performs calculations on what it is ingesting can raise a lot of questions especially when the computer is predicting outcomes for humans to “act upon.”. Cognitive Computing is a highly technical and mathematical field.

Software 20

Software Patterns Applications B2B 20