Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media
The Realtime Report
SEPTEMBER 5, 2012
Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. This time, women can enter by using the website or mobile app; both allow them to set goals and share their progress. Under Armour Women (@UAWomen) September 4, 2012.
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