Remove 2012 Remove Data Remove Retail Remove Smart Phone
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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. Mobile users are shoppers, and we’ve got data to prove it. As of 2012, 116 million Americans owned smartphones. 78% of retailers plan to invest in mobile this year.

Mobile 167
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Tracking, Personalization And Screams Of Privacy

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According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. The wireless routers can detect unique Media Access Control (MAC) codes from smart phones and then collect non-invasive data about customers in real-time.

Privacy 107