Remove 2012 Remove Cause marketing Remove Marketing Remove White Paper
article thumbnail

Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. You go to a site and it’s like, “don’t forget to Like us to download the white paper.” In 2012, it doesn’t rank. In 2012, Susan G.

Banking 113