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Be a Social Business: PR Trends in 2011

Proactive Report

DECEMBER 27, 2010

Tools like blogs, feeds, IM, services like Yammer, wikis and social networks should be an integral part of your intranet. Look what happened when Microsoft trusted Robert Scoble, someone who was not an executive or a trained PR/marketing person, to start their Channel 9 blogging initiative.

Yammer 105
Yammer Trends Training Wiki 105
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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

APRIL 9, 2012

Klout had an opportunity to become the standard before it stumbled badly in October 2011 when it radically changed its algorithm, calling its validity into serious question, then arrogantly refused to apologize and reverse course. Neal Schaffer reviews PeerIndex, a competitor to Klout for social media influence measurement.

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Review Tools Social Media Klout 200
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