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From Free to Exclusive: TweetDeck’s Subscription Shift To XPro

Keyhole.co

As all things social move to monetize, the popular social media management platform TweetDeck has transitioned into a paid service: XPro. For teams working collaboratively on Twitter campaigns, TweetDeck Premium also offers streamlined team communication and task delegation.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. 500 (fastest-growing companies) had a blog in 2011, down from 250 firms in 2010, despite the fact that 92% of all companies with blogs say it has been successful for their business. ( Marketing Charts ). Marketing Charts ). e-Strategy Trends ).

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Curating the curator here, as Gabrielle Conde links to and summarizes 100 educational posts about Twitter, covering the gamut from setting up a Twitter account to using hashtags to marketing and prospecting strategies, from authors like Marian Schembari , Michael Brenner and the ebullient Diana Adams. Twitter for PR and Media Pros.

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A Brief History of Social Media [Infographic]

Oktopost

In the same year, Chris Messina invented the hashtag – the first method of categorizing social media posts, which then became a central feature of Twitter’s platform. In 2011, Facebook sought other methods of monetization and launched a desktop ad program called Sponsored Stories. A Not-So-Distant Past: 2010-2015. 2012-2015.