Social Media Adoption Up – Engagement Still Lacking
Proactive Report
NOVEMBER 12, 2010
The study shows that Fortune 500 are definitely on board with social media and that Twitter is the current darling of the big companies. Not quite what I would call an active Twitter account, being that it is a real-time microblogging service.) insurance (20). That’s up from 35% in 2009. specialty retail (23 companies).
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