36 Sensational Social Media Stats and Facts
Webbiquity SMM
DECEMBER 1, 2015
But social media is not effective at directly driving purchases — it accounts for just 1% of e-commerce sales, compared to 16% for email and 17% for CPC. Real estate has (by far) the lowest level of engagement (one “share” for every 19 social posts), followed by marketing services and software/tech.
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