2011 2012 Lithium Social Media 
Jeff Esposito
SEPTEMBER 4, 2012
This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Despite the mild success in 2011 , I wanted to go back to the drawing board and tweak the scoring system a bit.
Convince & Convert
APRIL 15, 2012
It was a lengthy report, but what stood out for me was the finding that only 5% of us prefer promotional offers from brands to show up in social media – even brands we have given permission to contact us. I accompanied the post with the somewhat inflammatory headline - New Research: Americans Hate Social Promotions.
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