2010 Embedding Focus Group Trends 
Hootsuite
NOVEMBER 7, 2023
Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.
Convince & Convert
SEPTEMBER 20, 2010
August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. The actual reach of Twitter is actually double the user base. Interaction.
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