Remove 2010 Remove Communities Remove Demo Remove Focus Group
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Find opportunities for authentic engagement.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

“ In 2010, three months after Pinterest launched, the site had only 3,000 users. They search for release dates, trailers, artwork, and demo versions of the game. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Source: Digiday.

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